Apple launches virtual fitness service, Apple One subscription bundle, new watches


Apple Inc on Tuesday introduced a new Apple Watch Series 6 that monitors blood oxygen for US$399 and a lower-cost Apple Watch SE for US$279, kicking off a product lineup for a holiday shopping season that will be unlike any other due to COVID-19.

Apple CEO Tim Cook speaks during a special event at the company's headquarters of Apple Park in a still image from video taken in Cupertino, California, U.S. September 15, 2020. Apple Inc/Handout via REUTERS. NO RESALES. NO ARCHIVES THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY.

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REUTERS: Apple Inc rolled out a new virtual fitness service and a bundle of all its subscriptions, Apple One, focusing a holiday season product launch on services that are the backbone of Apple's growth strategy and cater to customers working at home during the COVID-19 pandemic.

Apple also introduced a new Apple Watch Series 6 that monitors blood oxygen for US$399 and a lower-cost Apple Watch SE for US$279.



The Apple One bundle will cost US$15 per month for an individual plan or US$20 per month for a family plan and include television, music and games. Apple is also offering a premier bundle for US$30 per month that adds news, the fitness service and more storage.

Apple said both new watches can be pre-ordered starting Tuesday and will be available on Friday. Apple also introduced a service called Apple Fitness+ powered by its watches that will deliver virtual workouts for US$10 per month or US$80 per year and be available before the end of the year.

Apple's biggest seller – the iPhone – is expected to be announced next month after executives have said its launch will be delayed by several weeks because of pandemic-related disruptions.

Apple shares have soared this year even as the virus has crippled economies around the world, thanks in large part to booming sales of work-from-home items.



Apple shares were up 2per cent on Tuesday after climbing more than 50per cent for the year, well ahead of the 23per cent gain for the Nasdaq. Even though Apple stock has fallen from a record high earlier this month, it remains near its US$2 trillion stock market valuation.

How the new products sell during the holiday shopping season in many markets will largely define how well Apple performs for its entire fiscal year, which started this month.

Apple said the Series 6 watch's new ability to monitor blood oxygen using infrared light should be used for fitness and wellness purposes. Apple said flu investigators in Washington state will study heart rate and blood Read More – Source