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Samsung launches pricey new Note as pandemic shrinks smartphone market

by admin
August 5, 2020
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Samsung Electronics Co Ltd unveiled its latest Galaxy Note smartphone on Wednesday hoping to regain ground against rivals Huawei and Apple as the smartphone market begins to recover from its COVID-19 slump.

FILE PHOTO: People wears masks in front a Samsung Store at a main shopping area as the country is hit by an outbreak of the new coronavirus in downtown Shanghai, China February 21, 2020. REUTERS/Aly Song/File Photo

05 Aug 2020 10:16PM

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SEOUL: Samsung Electronics Co Ltd unveiled its latest Galaxy Note smartphone on Wednesday hoping to regain ground against rivals Huawei and Apple as the smartphone market begins to recover from its COVID-19 slump.

Samsung launched its previous premium model, S20, in February at the start of the pandemic but since then it has ceded its top ranking in the smartphone market to China's Huawei, as people opt for cheaper models in straitened times.

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The new Note 20 boasts a larger screen at 6.7 inches (17 cm), 5G connectivity, enhanced writing features with its S-Pen stylus, and access to more than 100 console and PC games via a tie-up with Microsoft's Xbox cloud service.

It will go on sale from Aug. 21 in about 70 countries including the United States, where the basic version will retail for US$999, compared to the predecessor's US$949.

"It is an uncertain time to launch a new premium device given the challenging competitive and economic environments," said Paolo Pescatore, an analyst at PP Foresight Tech, adding that the "eye-watering price" could deter some buyers.

Apple fans are unlikely to jump ship to the new Samsung model as the 5G iPhone is likely to be launched later this year, analysts say.

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Samsung posted a 29per cent on-yearRead More – Source

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