Net-a-Porter teams up with Gucci for their first ever childrenswear collection
Luxury fashion retailer Net-a-Porter is launching a brand new collaboration with Gucci, but sadly the clothes probably wont fit you… unless youre under 12.
The Gucci collaboration collection is Net-a-Porters first ever foray into childrenswear, and has sparked rumours that the six week pop-up means that a permanent childrens range could be in the pipeline.
The collection features mini versions of Guccis heritage designs, including monogrammed hats and bags, slogan jumpers, embellished dresses and plenty of stripes. Each garment is a nod to the Italian fashion houses runway collections and the on-brand colour palette is a mixture of playful brights and more layered retro olive and cream tones.
The childrenswear pop-up caters for babies, toddles and kids up to 12, and includes baby rompers alongside party dresses, footwear, blazers and backpacks.
Its the ultimate mini-me collection for stylish parents with even more stylish kiddies (and we assume, a whole lot of disposable income).
Net-a-Porter and Mr Porter president Alison Loehnis said: The kidswear pop-up on Net-a-Porter is such an exciting moment for us.
Its our first foray into the category, and weve found the perfect partner in Gucci. With Mr Porters kidswear project also underway, this really marks the beginning of something special.
Mr Porter, the menswear arm of the luxe retailer, launched its first kidswear range in June, comprising of 90 products for kids between two and 12. The brands involved include Hartford, Vilebrequin, Mollusk, Orlebar Brown, Polo Ralph Lauren and Frescobol Carioca, who are already available for adults on the site.
Net-a-Porters Gucci collection is supported by an add campaign called The Imagination Booth where a group of astonishingly fashion-forward tots explore what appears to be an antique photobooth.
The pop-up is only open for six weeks, so style conscious parents will be rushing to kit out their offspring in tiny graphic tees, embroidered jumpers and fur-lined mules while stocks last.
The Gucci kidswear range will be available on Net-a-Porter.com from 16th July.