H&M is launching a snazzy lingerie collaboration
H&M is teaming up with Amsterdam-based lingerie brand Love Stories for a collection of bralettes, briefs, thongs, sleepwear and socks that looks perfect for everyday wear.
The capsule range features fun mix-and-match prints, placing lace and leopard alongside soft ruffles, athletic stripes and floral trims.
Just looking at the pyjamas and robes is making us want to lounge in bed all day.
H&M x Love Stories also includes an eye mask and several travel pouches for your makeup, shower stuff or jewellery, that look ideal for a weekend away.
Some of the bralettes are front-closing for extra ease and all of them have soft, stretchy bands for the underboob area. There are several cami sets with shorts, plus a super-cosy pair of long socks for slouching around in.
Love Stories was founded by Marloes Hoedeman in 2013, and is known for its eclectic prints and super comfy designs. The distinctive Love Stories colour and print combinations are present across the H&M collaboration.
Hoedeman says: The collection revolves around the classic Love Stories items – the bralette, the bikini briefs and thongs – and the perfect mismatches of prints and colours.
The new range features a pink, black and olive green colour palette and all the pieces are designed to be mixed and matched, so you dont need to spend time in the morning digging out a matching lingerie set – youll look put together under your clothes whichever underwear combo you grab from the collection.
According to Pernilla Wohlfahrt, H&Ms Design Director, the brand has long admired the drive and energy of Love Stories, and the way their designs combine prints and styles.
She says: Lingerie has always been an important part of fashion. With this collaboration, we really want to show that lingerie can be just as fun and expressive as clothes even if its not always on view and therefore Love Stories was the perfect fit.
It doesnt matter whos going to see your underwear, it should be there to make you feel good and keep you comfortable even after a long day of work transitions into a spontaneous night out.
The bralettes, knickers and thongs in the H&M x Love Stories collection definitely look like theyd be comfy day-to-night – and you dont need to sacrifice style to feel snug.
The best bit of this collaboration is the fact that you dont need to choose between feeling slinky in the leopard slip and eye mask or cuddly in the floral pyjama set – every piece can be paired with every other item for an eclectic look thats perfectly you.
H&M x Love Stories will be available online and in selected stores around the world from 9 August.