Fashion

H&M launches its first modest clothing collection

H&M launches its first modest clothing collection
(Picture: H&M)

H&M is releasing a new modest clothing range today, just in time for summer.

In a bid to appeal to a wider global consumer, the high street brand is bringing out a two-part collection of long-sleeved, long-hemmed clothes.

Its going to be called the LTD Collection, and its being launched in response to a customer-led increase of interest in modest clothing.

Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets where we operate, H&Ms head of design, Pernilla Wohlfahrt, tells Glamour.

We want to be able to offer something for everyone.

H&M modest collection
(Picture: H&M)

The line is only going to be available online and is exclusive to the spring collection – so get ready to see all kinds of flowing designs and floral motifs.

This isnt the first time that H&M has put Muslim beauty and fashion front and centre; in a 2015 campaign, the fashion giant featured Mariah Idrissi, a hijabi.

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The LTD Collection includes dresses, skirts and trousers which are bound to appeal to all kinds of women – not just those interested exclusively in modest fashion.

Prices range between £44 and £94.

H&M modest collection
(Picture: H&M)
H&M modest collection
(Picture: H&M)
H&M modest collection
(Picture: H&M)
H&M modest collection
(Picture: H&M)

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