In all the years the Victoria’s Secret runway show has been going, you may have noticed something buried among the sparkly bras and angel wings: the complete lack of models who aren’t super slim.
That’s not for lack of demand.
Ashley Graham has repeatedly called for Victoria’s Secret to hire a plus-size model for their show. Aerie has proven that hiring a diverse range of bodies works to sell underwear. Customers have questioned why Victoria’s Secret doesn’t seem keen to hire models who represent a wide range of body types.
And yet, still nothing.
As model Tabria Majors puts it, ‘it ain’t happening’.
So she decided to recreate classic Victoria’s Secret campaign ads to show that ‘curvy girls can rock (and sell) lingerie just as well as straight size models.’
She’s clearly got a point – her series of photos have racked up more than 29,000 likes, and have been flooded with comments saying they’d be more likely to spend their cash on bras if it were Tabria modeling them.
‘I really want to open the discussion of inclusivity in mainstream media,’ Tabria told HuffPost. ‘I just want to know why they, and so many other companies, don’t cater to the average-sized woman.
‘The main argument I’ve heard is that it’s expensive, time-consuming, and companies don’t have the proper resources to expand their sizes.
‘I personally don’t believe that, primarily because the plus-size industry brings in billions of dollars each year, and the potential profit companies would make should counter any of their hesitations.
‘I’m sure there’s an underlying reason that we’re not aware of, whether it’s associated with costs or the company’s image, but hopefully, they’ll understand that everyone should be able to purchase any style of clothing, and shouldn’t be “punished” for their size.’