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Home Fashion

Rags WorldWide is trying to make durags accessible to everyone

admin by admin
November 5, 2017
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Rags WorldWide is trying to make durags accessible to everyone
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Rags WorldWide is trying to make durags accessible to everyone
(Picture: ragsworldwide/Instagram)

Think of durags and who comes to mind?

Tupac? 50 Cent?

Traditionally, durags were worn by Afro-Americans to old processed hair-dos in place while they slept – replacing scarves. And then in the 90s, they re-emerged as part of urban fashion, again to protect cornrows but also as a stand alone accessory.

Eminem then came along and started wearing one and after a while, everyone accepted that as part of the hiphop scene, it was ok for him to rock a traditionally black symbol.

And now, Rags WorldWide is trying to make rags accessible to everyone.

It’s the brainchild of LA-based Durag Dev who started wondering if high-end designers made durags, they’d make billions.

Since then, his designs have been worn by everyone from Tinashe to Swae Lee and Travis Scott.

?

A post shared by @ragsworldwide on Aug 16, 2017 at 8:31pm PDT

They’ve gone from serving a practical purpose to being a purely aesthetic accessory.

But how did they manage to carve a market in such an over-saturated industry?

‘(Durags were) completely open for the taking – as opposed to the rest of the oversaturated fashion market; do it was like, f*ck fashion,’ Dev tells Konbini.

And while some folk might have an issue with seeing white dudes rocking this traditionally black item of clothing, Dev has absolutely no sh*ts to give.

‘Rags WorldWide made durags open to the public. F*ck cultural appropriation or whatever people call it.’

? ??

A post shared by @ragsworldwide on Oct 4, 2017 at 11:59am PDT

WorldWide? ?

A post shared by @ragsworldwide on Oct 4, 2016 at 9:01pm PDT

?

A post shared by @ragsworldwide on Mar 4, 2017 at 9:17pm PST

?

A post shared by @ragsworldwide on Mar 20, 2017 at 7:15pm PDT

Re-Up ?

A post shared by @ragsworldwide on Jul 14, 2017 at 1:26pm PDT

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