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Sock City’s decline may reveal an unravelling in China’s economy

admin by admin
November 4, 2017
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Sock City’s decline may reveal an unravelling in China’s economy
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The hosiery business has been good to the entrepreneurs of Datang, who rode out the 2008 crisis and recovered. But now business is slowing again – and experts fear that may presage a hard landing for the whole country

The foolish man built his house upon sand; the wise man built his house on a rock. The ambitious entrepreneurs of Datang chose a sturdy nylon and wool foundation. "People always need socks," points out Xu Leile, whose company clothes the feet of the British and US armies, European hikers and pampered pet dogs.

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Thanks to Xu and hundreds more like him, "Sock City" – north-west of Tie Town, east of Sweater Town – epitomised China's economic success story. The obscure settlement in eastern Zhejiang province became an export-driven boomtown, producing as much as a third of the world's sock supply and thriving even through the financial crisis in 2008 and the subsequent global recession.

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