Boux Avenue sells its bestselling Odette bra once every 20 minutes
Lets talk about bras.
Some of us love them, some of us hate them – and lots of us struggle to find the perfect one.
We all want a bra that makes our boobs look good, but we also need comfort and a size that actually fits.
And it seems that one bra is actually managing to do all of these things.
Boux Avenues Odette bra is the brands bestselling underwear item. Its so popular that one sells every 20 minutes, and it comes in five different colours.
The longline design features a mesh back, padded cups, corset-style straps and a flattering lace edge.
It comes in black, strawberry red, blush, heather and strawberry red, and Boux Avenue sells underwear to match with each.
Oh, and the bra is actually inclusive of bigger boobs – something that is often complained about – as it goes up to size 38G.
People have likened wearing the bra to feeling like Wonder Woman. One said: Wore it during the day and felt like Wonder Woman because its so sturdy, wore it at night and felt like a sexy knockoff.
Recommended if youre usually terrified of longlines/anything that isnt a standard issue bra, especially if youre bustier like me.
I honestly thought all I was ever going to be able to wear for the rest of my life were floral monstrosities, because apparently thats all every woman above a D cup wants.
Thankfully this came up in my size. Flattering, well built, and kept them wrangled pretty well, considering the state they usually end up in when I try on a “pretty” bra.
Another added: This bra is not only gorgeous to look at but fits incredibly too.
Im a 36D and normally these types of styles dont support me enough but I could wear this every day I love it.
Boux Avenues Buying Director, Debby Duckett said: Its not only a sexy style but incredibly comfortable, perfect for every day wear as well as more special occasions.
The Odette bra is so popular, the brand report that three are sold every hour – showing 100% growth in the last three months.