People queued overnight to get their hands on the H&M x Moschino line
If youre desperately trying to get your hands on ther H&M x Moschino collab online, youre not alone.
The site is currently down due to the number of people visiting, which was probably to be expected if previous designer collabs from the high street brand are anything to go by.
Those that pre-empted the online rush took to the streets to get some Jeremy Scott goodness IRL, with many people waiting overnight in the cold.
We spoke to some of the hardline queuing fashionistas at the High Street Kensington to find out what they were coveting from the collection.
Some had been there from 10.30pm last night, with camping chairs and massive jackets to stay comfortable.
Plenty werent keen to be pictured with us, as theyd called in sick to get some sweet, sweet garms.
Others had made the trip for family and friends, and some only wanted a single tee from the collaboration: This is how the hype becomes real.
Given that a standard t-shirt from Moschino might set you back around £350, the fact that this line was priced between £18 and £210 would have been a big pull.
There are also plenty of nods to Jeremy Scotts pop culture inspired past, so customers know theyre getting something thats iconic and uniquely Moschino.
In 2015, H&M were forced to close their flagship Oxford Street store after so many people turned up to shop the Balmain collaboration that it caused health and safety fears.
Although there werent any riots at High Street Ken, there was dedication to the cause of shopping in droves.